Audi introduces Q3 S edition, lowest priced Audi in India

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11 years ago

Audi India Head, Mr Michael Perschke launches the Audi Q3 S Edition with Audi India Race Talent, Aditya Patel, former captain of the Indian Football Team, Baichung Bhutia and India’s leading lady golfer, Sharmila Nicolle

Audi Q3 S launch — Audi India Head, Mr Michael Perschke launches the Audi Q3 S Edition with Audi India Race Talent, Aditya Patel, former captain of the Indian Football Team, Baichung Bhutia and India’s leading lady golfer, Sharmila Nicolle

German luxury car manufacturer, Audi introduced the Q3 S Edition at an event in Delhi. The company also inaugurated its third luxury dealership in the capital region. (We were first to report about Q3 being badged as S and not Sport.Link)

The Q3 S is the least price Audi in India and is priced at Rs. 24,99,000/-(ex-showroom New Delhi) and will be available at all Audi dealerships across India from end of August.

Mr. Michael Perschke, Head of Audi India at the Audi Q3 S launch

Highlights of the Q3 S Edition:

Q3 S is powered by a detuned 2.0 TDI diesel engine which produces 103 (140hp) of power and the engine is mated to a six-speed manual transmission. The standard Q3 diesel develops 130/170 (kw/hp) of power and the engine is coupled to a 7-speed S Tronic transmission. Torque goes down from 380 to 320 Nm. The quattro all wheel drive is ditched for a front wheel drive layout and the Q3 s delivers a decent mileage of 17.32 kmpl.

The SUV features Audi single frame grille, halogen lights (no LED lights at the rear), 4 spoke steering wheel, 6.5” MMI screen, Voice dialogue system, Hill start assist, ESP, Rear parking aid and 6 airbags (standard is equipped with 8 airbags)

Audi has achieved the number one spot in the Indian luxury car market and has had stellar performance in 2012-13 which saw many new models and new initiatives from the company to reach the top spot. Mercedes-Benz has launched plethora of models in the Indian market in 2013 with smaller compact models like the A-Class and B-Class to gain higher market share. BMW will launch the 1-Series on 3^rd of September.

To counter the new launches from rivals, the new Q3 S edition seems like a temporary answer by Audi to attract customers. Besides buying the car from the showroom, one can also buy the car online by visiting the site: bookmyaudi.in . Audi has also announced a special offer where the first 10 buyers who book the SUV online across India will get a free off-road style package.

The Q3 S is targeted to customers who have an active & modern lifestyle. Audi, also announced the launch of Audi Club India, where the customers can come together and meet & interact.