Ford India is relentlessly making the right efforts in taking customer satisfaction and customer trust to higher levels. It has taken a series of initiatives to strengthen its bond with existing customers. The latest addition is the inauguration of an Independent Technical Training Centre at Gurgaon with an aim of creating a pool of trained technicians with the required knowledge and skill sets to service the latest technologies on all Ford vehicles.
Established in partnership with Technical Training Inc., the state-of-the-art technical training is spread over 18,000-sq-ft and will provide training to over 13,500 training days per year with learning sessions which will be conducted in digitally computerized classrooms.
Speaking on the occasion, Anurag Mehrotra, Executive Director, Marketing, Sales and Service, Ford India said, “This new state-of-the-art facility is a testimony to our commitment towards ensuring a skilled work force, qualified with the right certifications to deal with Ford products and more.”
“Our vision is to establish independent technical centres with ultra-modern facilities including body shop training in all four regions and this centre is our first step towards it. Our innovative service initiatives strengthened by a highly trained technical workforce will further play a pivotal role in ensuring a long-lasting relationship with the customer”, he added.
Ford India already has six Training centres in India; one each in Chennai, Cochin, Kolhapur, Ahmedabad, Mohali and Kolkata.
The Technical Training Centre and ASSET centres join a host of services by Ford India to ensure customer convenience:
Ford Service Price Promise: Introduced via a unique Service Price Calculator on Ford India Website, the Price Promise will allow customers to know the cost of periodic maintenance even before booking the service at a Ford dealership
Sub Assembly Levels for Repairs: The ‘Sub Assembly Levels for Repairs’ enables a substantial saving in the overall ownership costs by breaking up an auto part into sub-components. Ford’s latest offering Figo Aspire offers unparalleled ownership experience with close to 850 parts available under sub-assembly.
Localization & Competitive Parts Pricing: Ford has worked with supplier base to attain increased levels of localization on the products, thereby achieving competitive price points while maintaining high quality.
Ford’s Happy Pockets Service: Continues to be an important CoO initiative that allows Ford car owners to avail and experience Ford’s quality service starting at just Rs. 2,199
Ford Vehicle Personalization Centre: The centre provides vehicle Personalization options to customers to make their Ford cars look ‘distinctly theirs’. Ford is the first automaker to bring customization to the mass market. Such options are usually restricted to high-end luxury cars. The option is currently available on Ford EcoSport.