Luxury car maker Mercedes Benz India was the first to announce a downward revision in its prices to offset the margin between current ex-showroom prices and prices post implementation of GST. The price revision on a weighted average of 4% translates into savings of anything upwards INR 1.5 lakh with immediate effect for its ‘Make in India’ portfolio.
Some key highlights of the announcement are as following:
- Transactional price of the entire Mercede:s-Benz ‘Made in India’ model range set to decrease by 4% on a weighted average with immediate effect
- Price reduction varies state wise between 2% to 9% and is dependent on current tax structure and local body taxes compared to new GST structure
- As a customer centric measure, Mercedes-Benz passes on the transactional benefits to customers at an earlier stage to drive value in their purchase decisions
- The entire portfolio comprising of nine ‘Made in India’ models like CLA, GLA, C-Class, new E-Class, S-Class, GLC, GLE, GLS and Mercedes-Maybach S 500 will benefit from the new GST regime and become more affordable.
