Just days before the MG Hector launch, the carmaker introduced the ‘MG Brand Anthem’ with an aim to reflect its unique brand image that blends its rich heritage and exciting future. The MG brand anthem is an extension of the carmaker’s value proposition as an automotive manufacturer of the future which draws inspiration to innovate from its rich brand legacy of over 95 years.
Speaking on the introduction of the brand anthem, Pallavi Singh, Head – Marketing, MG India, said, “MG’s unique legacy and focus on innovation have passed the test of time for over 9 decades. As we enter the latest phase of our brand evolution, it made sense to have these two unique aspects reflected in one cohesive sonic identity. The initiative is yet another step towards the launch of the MG brand in India for our future customers, with an objective of enabling exciting experiences every-time. The MG brand anthem is the perfect embodiment of MG’s ultramodern sensibilities mixed with our rich brand heritage.”
The MG brand anthem would form the basis for all customer-facing audio expressions of the MG brand, including its upcoming showrooms. The anthem has been composed by Rajeev Raja, Reuel Ferreira, and Merlyn D’Souza – all of whom have an extensive body of work in movies, theatre, advertising jingles, concerts and sonic branding. A ringtone version of the MG Anthem will also be available for download soon.
The anthem has been developed with BrandMusiq, Asia’s pioneering sonic branding agency based on key brand characteristics which have been translated into a sonic identity. The anthem fuses modern sounds such as ‘trap’ and ‘neo-electronica’ with timeless brass arrangements such as the saxophone.