The Tata Tiago is turning out to be the most loved compact hatch in India with sales figures increasing month after month. In August 2018 the Tiago recorded its highest ever sales of 9277 units. Also to be noted is the fact that that its range topping XZ variant is the preferred choice of buyers. Available in petrol and diesel versions, the Tiago also gets automated transmission and a Harman sourced infotainment system.
Click on the links below to check our reviews of the Tiago
Tiago (Petrol) https://www.autosarena.com/tata-tiago-review-funtastico/
Tiago (Diesel) https://www.autosarena.com/tata-tiago-diesel-review/
Tata Motors turned on the heat further by launching Tiago NRG which is based on the regular Tiago but positioned as an ‘Urban Toughroader’. Available on sale currently, the Tiago NRG is priced at INR. 5.49 lakhs for the petrol version and INR 6.31 lakhs for the diesel version, ex-showroom Delhi.
Commenting on this achievement, Mr. S. N. Barman – Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors said, “The Tiago brand continues to go from strength to strength and last month’s numbers are a testament to that. These volumes can be attributed to the pre-festive season demand for the car. Since the launch in April 2016, we have sold over 1.7 lakh units and it is the only product in the hatchback segment which is still registering a strong growth despite being in its third year of production. We are confident that with the introduction of newer models such as the recently-launched Tiago NRG, the brand will continue to thrive in the foreseeable future.”
The Tiago is the first product to showcase the IMPACT Design language and has set many company-firsts in the market. The fresh design of the Tiago has struck a chord among the young customers. More than 50 per cent of the Tiago buyers are less than 35 years of age indicating, high popularity amongst the young generation.
The northern region – Chandigarh Tricity, Haryana, Himachal Pradesh, Jammu & Kashmir and Punjab have contributed the highest volume of sales in August 2018.
In line with the current market trends, the petrol variant contributed 80% of the overall sales for Tiago last month. The Tiago customers continue to appreciate its entire range of features, chief among which is its premium infotainment system and a best-in-class cabin. The hatchback has also won many accolades for its youthful design and has impressed industry experts and consumers alike with its segment-leading fuel economy.