Tata Motors introduced the Tiago XTA AMT in the Indian market, expanding the range with AMT automatic gear box at just INR. 4.85 lakh, ex-showroom Mumbai
The Tiago has been a game changer for Tata Motors as it continues to set new benchmarks in the fiercely competitive hatchback segment.
The Tiago XTA comes with an in-built ‘creep’ feature, which enables the car to crawl as soon as the pressure is eased off the brake pedal, without pressing the accelerator. Additionally, the car comes equipped with multi drive options – with first-in-class Sports mode.
The Tiago XTA also boasts of features like front and rear power windows, remote central locking with flip key, Harman infotainment system, full wheel caps, electrically adjustable outside mirrors, rear parking sensors, Turn by Turn Navigation, Juke-Car App amongst others.
Tiago currently contributes to 83% to the overall hatchback sales of Tata Motors. With over 1 lakh bookings; of which 65,000 cars have been delivered to customers, Tiago has helped Tata Motors’ passenger vehicle business unit hit the road to recovery.
The company also plans to introduce the Tigor styleback and Nexon SUV with AMT gearbox in the future.
The Tiago AMT rivals the Maruti Celerio AMT and the Renault Kwid 1.0 AMT to some extent.
According to Mr. Vivek Srivatsa – Head – Marketing, PVBU, Tata Motors –
“AMT is ideally suited for India’s traffic conditions, reducing the stress of driving at an affordable price, without compromising on fuel efficiency. Tata Motors’ EASY SHIFT AMT comes with additional features like “Crawl Function”, “Sports Mode” and Manual shift option, making it an advanced AMT package. As per our turnaround strategy, we are working with a renewed focus and energy to improve our market share and bring products faster to market. To cater to the increased demand for AMT, we introduce the attractively priced TIAGO XTA, aiming to consolidate our growth in the hatchback segment.”
