Volkswagen today announced the introduction of the special edition model of its popular carlines the Polo, Ameo and Vento. The special edition models will come with equipped with the stylish and aesthetic upgrades like Glossy Black Roof Foil, Stylish Side Foil, Black Glossy Rear Spoiler and Carbon Finish ORVM cap. The company also announced that all this will be made available to customers at no extra cost.
Giving customers a reason to cheer even louder, Volkswagen launches its 360 degree marketing campaign #BeASport. Prospective customers test driving Volkswagen’s popular carlines need to participate by writing a slogan following the #BeASport. One lucky winner shall get the chance to win a Sport edition Volkswagen car.
Speaking on the occasion, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said, “Volkswagen carlines endows the characteristics of the #BeASport campaign, offering the precision, power and performance as demanded by the Indian customers. With our special editions, we aim to reinstate the cheer, fun and the spirit of driving among our prospective customers this sports season.”